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TIER Mobility and Busby join forces

We've teamed up with Europe’s leading e-scooter operator, TIER, to create a rapid response system for riders involved in incidents on the road. We're proud to be the latest in a series of initiatives introduced by TIER to improve safety standards and protection for riders and other road users.

If a TIER rider is involved in an incident, such as a crash or a fall, Busby begins a 30-second countdown to allow the rider to move or respond. If no movement is detected, the rider’s location will be sent to their emergency contact and to TIER’s local city team who can investigate and arrange help as quickly as needed.

We're also working with TIER to develop Busby Flare, which allows riders to contact nearby users or repair shops in the event of needing assistance while out on the road. TIER users will also be connected to our RoadRadar feature, which sends an audible notification to nearby vehicle drivers (who use the RoadRadar app) that a TIER rider is close to them, encouraging the driver to take extra care.

The partnership will also see us share anonymous data with TIER on routes that have been identified as more hazardous. This data will support TIER’s decision-making on recommended routes to riders and ensure that danger zones, such as areas with potholes, are avoided. We'll also be sharing this data with local government and other authorities to help identify required road improvements.

The partnership comes just two months after TIER launched its UK & Ireland Safety Board, with independent experts meeting regularly with the aim of raising the bar for safety standards across the e-scooter sector. TIER also recently partnered with the AA’s DriveTech to create the TIER Ride Safe School, which offers the first ever e-scooter theory test.

Fred Jones, TIER General Manager, UK and Ireland said: “Safety is at the heart of everything we do at TIER and we are constantly working on new features, and looking for industry-leading partners, which can offer more protection for our riders. It is fantastic to be partnering with Busby and it means that our riders can have the peace of mind that they will get rapid assistance in the unlikely event that something goes wrong.”

Kirk Ryan, Co-founder and Commercial Director, Busby said:

“Every year there are tens of thousands of incidents involving cyclists on the UK's roads. As electric scooters become more prevalent in the UK, and across the world, we want people to be as safe as possible when riding. We're excited about partnering with Tier to help make their riders and the roads safer for everyone. We've worked closely together and are confident that our partnership will help protect people worldwide."

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