• James Duffy

Investment News

We're proud to announce our latest round of funding.

Personal safety app Busby secures 7-figure investment boost through the LCR Angel Network

Personal safety app, Busby, and its sister technology RoadRadar have secured a seven-figure investment, including funds from a syndicate of angel investors through the Liverpool City Region (LCR) Angel Network’s introductions.

Founded in November 2019 by friends James Duffy, Kirk Ryan and Barry Green, Busby resides in Liverpool’s Global Innovation Hub for sensor technology, Sensor City and specialises in enhanced personal safety for individuals from cyclists to horse riders.

Busby’s unique incident detection algorithm can recognise if the user has been involved in a crash or fall. The app then automatically asks the user to confirm they are safe, alerting selected emergency contacts to their precise location using emergency services approved what3words, in the event they are unresponsive. 2021 saw the introduction of an impactful new Panic Button feature which alerts the same contacts at the press of a button, should the user feel unsafe for any reason.

Busby’s innovative platform boasts the most accurate incident detection algorithm in the world, with a 99.99% accuracy rate. Used in more than 95 countries with over 80 million activities tested by Busby’s built in machine learning, the app is constantly improving every day.

Funding achieved through the LCR Angel Network will now allow Busby to further develop the services and features it offers whilst also bolstering the team. In addition, Busby will be fully launching through Apple iOS and providing further opportunity for potential commercial partnerships such as those entered with Deliveroo and Sweatcoin.

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