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  • James Duffy

... the highest impact road safety innovation since the introduction of the seatbelt.

Updated: Jan 9, 2019

Great article written about Busby this week by smart cities company iCTZ.

"could well grow to become the highest impact road safety innovation since the introduction of the seatbelt".


Busby's Zen for the Smart Mobility of Cities


Applying ictz’s 3i approach for smart cities to Busby.io; the relationship between technology, people and place changes in dynamic. Rather than integrating technology to the physical sense of place, Busby utilises digital software to create a protective layer for vulnerable road users in what is an adaptation and mitigation strategy.

By adapting existing transport methods with new technology to avert potential accidents, while also mitigating the impact of accidents which may occur, an alternative paradigm of influence in the city is formed and Busby ensures this influence is positive in helping to save lives.

Essential to the reach of the technology is interaction as a progressive user base creates safer roads – the more people who sign up, the greater the influence of Busby in mobility of the city, nationwide and thereby the safer our loves ones are on our roads.

In ictz's view; the proactive approach of Busby.io to the movement of people could well grow to become the highest impact road safety innovation since the introduction of the seatbelt.

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The Busby Zen Series applies ictz's 3i approach to a real-world smart city solution, and over a number of blog posts and interactions, becomes more in-depth with each insight.


http://www.ictz.co.uk/ictzen/busby-s-zen-for-the-smart-mobility-of-cities

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